- By Admin
- Posted April 09, 2018
Digital Signage can be described as a great option to advertise your product and services. It gives you a number of ways for promotion by displaying web pages, videos, digital images, text, etc. With the help of eye-catching graphics and displays, you can easily attract viewers. According to the statistics of Sixteen-nine, 71 percent of the people said they felt advertising on digital billboards stood out more than online ads.
Unfortunately, in the excitement of adding digital signage to your business, it is very common to get stuck into a number of fatal mistakes. This takes your signs from a positive addition to a huge customer turnoff. There are a number of key elements which you need to take care of while buying digital signage. It includes not only the specialized hardware but you also need to check out the software for the system itself along with the personnel who can install, operate and maintain it.
Following are some of the mistakes that people make when they buy a digital signage system:
Before buying, make sure your budget can support not only the initial system costs but also covers the software upgrades. Regular upgradation helps you remain updated and enjoy new features also. You must also keep in mind by adding new features, you may need to hire designers to refresh the look. And don’t forget the technical support. Try to make a budget for around 18 to 20 months so that you can avail the desired results.
TAKING EXPANSION NOT SERIOUSLY:
It is not possible to do changes in the configuration if you purchase an inflexible or closed system. Upon your expansion process, you can move locations or upgrade to a bigger facility. It will let you avail better results in terms of traffic.
DEPENDING ON A SINGLE PERSON:
You cannot get the desired result if your digital signage software sits on one computer only. With the help of licensing agreement or a web-based system, you can grab more participation of people. The collaboration of more persons leads to more profit.
RELYING ON HARDWARE TOO MUCH:
If you are getting big discounts on hardware like media players or flat screen TVs, then don’t grab this offer until you know which content management software you’ll be using. By making sure that the hardware supports the software, you can attract more user’s attention basically it is the software that people will interact with.
NOT INVOLVING EVERYONE:
For success, you will need the help of everyone at the right time. It may content designers, IT staff, managers, schedulers, etc. By involving people early, you will get the insights and makes folks more enthusiastic.
IGNORING THE NETWORK SURVEY:
Last but not the least mistake is when people buy a digital signage without giving concern to network survey. Make sure that you have a qualified IT person who can do a survey of power, network connectivity and IT security policies for every location. You can easily enhance your growth as there are a number of benefits of digital signage in business too.
Summing up, it is quite easy to make mistakes in concern with digital signage, especially if it is your first foray. You can increase your chances to get it right if you pair up with a company that focuses on helping your customer services.