- By Admin
- Posted April 12, 2017
Digital signage is a powerful visual communication tool and medium that attracts audiences, increases efficiency, reduces marketing costs and even increases customer engagement and retention rates.
Business owners and marketers all know the benefits of digital signage by now. In fact, the increase in adoption rates and successful case studies prove that digital signage is not only popular but highly effective. Read on to learn some surprising statistics about the effects of digital signage.
Easy To Manage :
Whether you are updating one or multiple screens, digital signage offers the simplicity to update screens in your own building or screens on the other side of the world. Large retails outlets find managing all their digital signage from one central location much more efficient. Having the ability to schedule message enables businesses of all types to target a vast array of audiences.
Influence purchasers :
Digital signage has the power to influence customers in their purchase decisions. Digital ads and signage stand out from the traditional black and white signs, banners, and other posters. Businesses today are also integrating video into their digital signage, which has proven to boost the customer experience, sales, and influence purchase decisions.
Increase word-of-mouth advertising :
Because digital signage has proven to increase consumer retention rates, consumers can recall information about a product, service or brand to someone they know, either via social media or word-of-mouth. In our digital era, the more aesthetically pleasing and technically-enhanced the digital ad, the more likely it is to attract and appeal to customers, and the more likely they will share this information with someone they know.
Expand a brand’s big picture :
For larger brands, enterprises, and franchises that have multiple locations, digital signage has proven to help with brand consistency. Digital signage has also proven to be an effective way to communicate brand messaging and to promote offers and other promotions in multiple locations. In fact, many large companies with multiple locations claimed that branding is key in effective digital signage.
All in all, the facts are clear. Digital signage is an effective way to communicate a brand’s message, influence consumer purchase decisions, promote offers and increase sales. With seamless communication between mobile technology and digital signage consistently improving, the gap between instant communication is shrinking and digital signage is gaining more power.